Do you think you buy a drill to get the drill? Yes you do but why..?
The answer is you do not buy the drill to keep the drill, you buy the drill to get the hole the drill makes!
In other words you by the drill for the BENEFITS the Drill provides to you .
Fast forward to your interview...
You need to sell the benefits you can bring to the organisation you have applied to.
Most Interview candidates sell themselves on the skills and abilities they can bring such as I am good at communication. I am a good team player etc
That is all good but you need to back it up with EVIDENCE.
Imagine you are in a Court Of Law and present your case. For example...
"I am good at communication, I did a sales presentation to x company where I pitched the key benefits of the product in a clear and concise manner and as I had done my research thoroughly answered their questions confidently. It resulted in x orders which generated xx amount of money in sales."
"I am a good team leader. I take into account the team members strengths and allocate roles accordingly. I listen to everyones points of view and make my own decisions.I am clear on the aims and objectives for the task and set detailed deadlines. I work to create an atmosphere of trust and respect by understanding each others roles. On a recent project a team member was urgently called away and I was able to call on the team to reallocate tasks and responsibilites and as everyone pulled together we still finished on time. "
" I have good attention to detail. On a recent proofreading task I spotted several errors which saved the author a considerable amount of money had they not been identified at that early stage. It gave me great satisfaction and pride on my work and the Author was very happy she had used our company "
" I can keep a calm presence in stressful situations. While on the customer service phones a client rang up to complain that money had been taken out of his account without his knowledge. He was very angry and aggressive. I was able to listen to him without taking it personally and quietly and calmly to ascertain the details I needed to look into his case properly. I assured him I would follow through which i did and rang him back after consulting with a supervisor. In the end he was grateful to have someone listen and thanked me for my help. I saved the sale and a customers trust in the company"
So sell yourself and your benefits to the employer in a clear and prescise manner. Provide evidence of what you have achieved and how you achieved it and you will be way above the majority of candidates.
