The Secret Of Interviews
What do you get when you buy a drill? Do you think you buy a drill to get the drill? Yes you do but why..? The answer is you do not buy the drill to keep the drill, you buy the drill to get the hole the drill makes! In other words you by the drill for the BENEFITS the Drill provides to you . Fast forward to your interview... You need to sell the benefits you can bring to the organisation you have applied to. Most Interview candidates sell themselves on the skills and abilities they can bring such as I am good at communication. I am a good team player etc That is all good but you need to back it up with EVIDENCE. Imagine you are in a Court Of Law and present your case. For example... "I am good at communication, I did a sales presentation to x company where I pitched the key benefits of the product in a clear and concise manner and as I had done my research thoroughly answered their questions confidently. It resulted in x orders which generated x...